Videos
Contractor & Local Service Content Blueprint (2026)
A free training course to help you create content that builds trust, improves your SEO, and drives more leads — using the tools you already have.
16
144
Minutes
Built for Contractors + Local Service Businesses
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Who This Course Is For
This course is built for:
- Contractors (roofing, HVAC, plumbing, concrete, remodeling, landscaping, etc.)
- Local service business owners trying to grow leads and authority
- Teams that want to scale content without relying on the owner for everything
- Businesses with great work but weak digital visibility
If your prospects can’t find you — or don’t trust you online — this fixes that.
What You'll Learn
You'll learn how to:
- Film job-site content with your phone and simple POV setups
- Create educational videos that close deals without "selling"
- Capture testimonials that increase conversion rates and build social proof
- Organize content properly using Google Drive so nothing gets lost
- Use AI tools (Gemini / ChatGPT) to generate scripts and content plans quickly
- Build a content engine that supports your website, SEO, and ads
Course Chapters
(The Blueprint)
This course is structured in phases so you can follow a system — not random marketing advice.
Phase 1
Foundation (Authority + Mindset)
Build the mindset and clarity to stop being invisible and start building trust fast.
From Tools to Tech: My Journey from the Trades to Content Creation
Meet Ryan and the BuiltRight blueprint—why content now determines who wins in local service markets.
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Stop Being Invisible: The BuiltRight Guide to Digital Authority
Learn why social proof and visibility matter in 2026—and how to become the trusted local authority.
The Million-Dollar Formula: Unlocking the Creator Within
Overcome perfectionism and camera fear so you can start documenting confidently and building trust fast.
Phase 2
Creator Toolbelt (Gear + Apps + AI)
Learn the tools to create high-quality content fast — without expensive production.
Why Your iPhone Beats a Cinema Camera (2026 Creator Kit)
Learn the simple mobile gear setup that produces professional results without slowing you down on the job site.
The Best Tools to Start Creating Content in 2026 (CapCut + Snapseed)
Use beginner-friendly editing tools to create clean, high-impact content quickly from your phone or laptop.
Canva for Business Owners: The Secret Weapon for Marketing Assets
Design pro-level social posts and business assets with templates, brand kits, and fast exports—no designer needed.
AI for Contractors: Automating Your Content Strategy with Gemini + ChatGPT
Use AI to generate content plans, scripts, and strategy in minutes so your marketing stays consistent year-round.
Phase 3
Field Execution (Job-Site Content That Converts)
Turn your daily work into marketing assets that generate leads and close deals.
Stop Overproducing: How to Document Your Way to More Leads
Learn what to film at every stage of the job so your daily work becomes marketing that builds authority.
POV Video Strategy for Contractors (2026) | Film Better Job Site Content
Use POV filming to show expertise in real time and create content that supports SEO, ads, and sales.
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Educational Video Marketing (2026) | Stop Selling, Start Teaching to Close More Deals
Learn how “teaching content” turns confused prospects into confident buyers—without feeling salesy.
Client Testimonial Videos for Contractors (2026) | Social Proof That Converts
Capture authentic testimonials on-site or remotely to boost trust, improve conversion rates, and win more high-ticket leads.
Phase 4
Systems + Organization (The Engine Room)
Build the backend marketing systems so you can scale without chaos.
The Marketing Dashboard System: How to Manage 10+ Platforms in Seconds
Build a simple daily dashboard to manage your marketing platforms fast and stay consistent without burnout.
Google Drive Organization for Contractors (Folder System That Scales)
Set up a clean folder system for projects, content, and business documents so your marketing doesn’t live in chaos.
How to Get Your Team to Create Content (2026) | Scale Social Media Without Burnout
Turn your crew into a content engine using incentives and systems so your brand grows even when you’re not filming.
Phase 5
Content Scaling Machine (Podcast + Repurposing)
Build a content engine that creates weeks of marketing from one session.
Podcast Marketing for Contractors (2026) | Build a Content Machine for Local Services
Learn why podcasts are the highest-leverage content pillar for authority, trust, and long-term lead generation.
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1 Hour of Work = 40 Reels (2026) | Remote Podcast Content Strategy
Turn one recording session into weeks of Reels, Shorts, and TikToks using a repeatable repurposing workflow.
Want BuiltRight to Build the System For You?
This course teaches you how to build the system internally.
If you want the full BuiltRight growth engine installed — we do that too.
We help businesses dominate through:
Local Google Business Profile SEO
Website SEO + Conversion-focused web development
Google Ads + Meta Ads
Content strategy + strategic branding
FAQ
This course is built for contractors and local service businesses—roofing, HVAC, plumbing, concrete, remodeling, landscaping, and any service company that needs more leads and stronger trust online.
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You'll know how to film job-site content, create educational videos, collect testimonials, and build a repeatable content system that supports SEO, Google Business Profile visibility, and paid ads.
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No. This blueprint is mobile-first. You'll learn how to create high-quality content using your phone, simple POV setups, and beginner-friendly tools like CapCut, Canva, and AI.
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This is a lead generation system, not random posting advice. The content strategies are designed to improve trust, increase conversions, and support the channels that drive revenue: SEO, Google Ads, and paid social.
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If you want the growth engine installed and managed—local SEO, website SEO, web development, Google Ads, social ads, content strategy, and branding—book a strategy call and we'll map out a plan for your market.
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