This plumbing company had three major problems:
0 → 300 Leads/Month with Local SEO + Google Business Profile
Client Type: Plumbing Company
Market: Competitive Local Market
Services Used: Local SEO + Google Business Profile Optimization
Results: 12 Months
Market: Competitive Local Market
Services Used: Local SEO + Google Business Profile Optimization
Results: 12 Months
300+
Leads Generated / Month
Top 3
Maps Rankings for Core Keywords
2,400+
Monthly Website Visits
The Snapshot
Plumbing Company | Local SEO + Google Business Profile Grew from 0 to 250–300 leads/month and increased website traffic from 200–300/month to 2,400+ visitors/month through a structured Local SEO system built for Google Maps + organic search.
This plumbing company had strong service quality but their online presence was leaking leads.
After a website issue and weak Google Business Profile performance, they were averaging 200–300 website visitors/month and generating little to no consistent lead flow.
BuiltRight installed a Local SEO system designed to rebuild trust, increase visibility, and turn search traffic into booked jobs.
Results
(12 Months)
- Leads: 0 → 250–300 leads/month
- Website Traffic: 200–300/month → 2,400+ visitors/month
- Keyword footprint: 5,800+ ranking keywords
- Outcome: consistent inbound calls + higher-quality leads from Maps + organic search
The Challenge
Even great businesses lose when they look invisible online.
- Low website trust signals (site issues impacted performance)
- Under-optimized Google Business Profile
- Competitors winning attention because they looked more established online
They were still showing up but not getting the clicks.
The Strategy
BuiltRight didn’t run random SEO tasks. We built a Local SEO engine.
Step 1: Website Recovery + Trust Fix
We cleaned up the digital foundation, restored performance, and ensured the site could support rankings and conversions.
Step 2: Google Business Profile Optimization
We optimized the highest-impact ranking levers:
- Primary category + supporting categories
- Service list completeness + relevance
- Profile trust + activity signals
- Engagement improvements that influence visibility
Step 3: Local Keyword Strategy
We aligned the website with real search demand by targeting:
- Core plumbing service intent keywords
- Emergency-style searches
- Local “near me” and city-based terms
- Seasonal service demand
Step 4: Conversion + Lead Capture
Rankings don’t matter if the site doesn’t convert.
We tightened the conversion path by improving:
- On-page structure
- Clarity and service positioning
- Lead capture points
- Tracking so results were measurable
The Impact
After 12 months of consistent Local SEO execution, this plumbing company:
- Became more visible in Google Maps + local organic
- Generated 250–300 inbound leads per month
- Rebuilt digital trust and outperformed competitors who looked stronger online
The result wasn’t “more traffic.” It was more booked jobs.
Keyword Wins
They reached top rankings for high-intent queries including:
- “plumber [city]”
- “emergency plumber [city]”
- “[city] plumbing services”
- “plumber near me”
- plus dozens of high-ticket service searches