Boss Plumbing is a trusted, family-owned plumbing company with strong reviews and long-term reputation but their Google Maps rankings were inconsistent outside their immediate radius.
Dominating Google Maps Plumbing Searches in Glen Ellyn, IL
Client Type: Residential + Commercial Plumbing Company
Location: Glen Ellyn, Illinois
Services Area: DuPage County (Glen Ellyn, Wheaton, Lombard, Downers Grove + nearby suburbs)
Timeline: 3 Months
Service: Google Business Profile Optimization + Local Maps Visibility Strategy
Location: Glen Ellyn, Illinois
Services Area: DuPage County (Glen Ellyn, Wheaton, Lombard, Downers Grove + nearby suburbs)
Timeline: 3 Months
Service: Google Business Profile Optimization + Local Maps Visibility Strategy
The Snapshot
They were showing up near the address, but not consistently winning searches from nearby suburbs where the real volume lives.
BuiltRight was brought in to increase:
- Maps visibility beyond proximity
- Top rankings for plumbing keywords
- More calls + direction requests from local search
Results (3 Months)
Google Business Profile Engagement Growth
1,176
Total Impressions
73
Website Clicks
34
Call Clicks
134
Direction Requests
This wasn’t “vanity traffic.” These are high-intent local actions from people actively searching for a plumber.
Keyword Grid Wins (Google Maps Rankings)
We tracked keyword visibility using grid-based local rank snapshots — so we could measure real dominance, not just one location view.
Plumber
Avg. Position: 2.6
Strong Top-3 dominance across Glen Ellyn
Glen Ellyn Plumbing Company
Avg. Position: 3.4
City-specific keyword control
Plumber Glen Ellyn
Avg. Position: 5.4
Radius expansion beyond proximity zones
The Problem
Even great businesses lose leads when they look invisible online.
Boss Plumbing had three core issues:
- Rankings dropped off quickly outside their immediate radius
- High-intent keywords weren't consistently dominant
- The GBP wasn't fully engineered to expand relevance + authority across nearby suburbs
They had great reviews but the profile wasn’t being used as a true Maps lead generator.
GBP Growth System
We didn’t “post more.” We built a structured GBP authority engine designed to increase local relevance, expand radius, and win high-intent searches.
1. Keyword → Signal Mapping
We mapped keyword clusters directly into the profile through:
- Categories + services
- Service descriptions
- Posts
- Q&A
- Supporting website alignment
This eliminated dilution and strengthened relevance.
2. Service Optimization (High-Leverage Work)
We fully optimized every core service inside GBP, including:
- Emergency plumbing
- Drain cleaning
- Sewer repair
- Water heater repair
- Sump pumps
- Toilet repair
Each service description was rewritten for city relevance, buyer intent, clarity, and conversion language.
3. Consistent Local Posting System
We implemented a high-frequency posting system built around:
- Service + city targeting
- Strong CTAs
- Visual consistency
- Long-form post structure
This keeps Google associating the business with active, relevant, authoritative signals.
4. Q&A + Profile Engagement Signals
We added optimized FAQs and owner-answered questions targeting:
- Emergency intent
- "Near me" behavior
- Service-based objections
This increased engagement depth, trust, and conversion confidence.
5. Photos + Behavioral Signal Support
We supported authority growth with:
- Regular image uploads
- Branded service visuals
- User behavior optimization (calls, clicks, directions)
Because in 2026, engagement is a ranking signal.
Why This Worked
This wasn't traditional "Local SEO." This was Google Maps authority engineering.
- Keyword clustering tied to real GBP ranking levers
- Entity-based optimization (brand + service + location)
- Consistent trust + activity signals
- Conversion-focused profile copy
- Alignment between GBP + website service pages
- Focus on Maps visibility beyond proximity zones