Insights and
ideas

October 20, 2026
Thumbtack reviews for contractors: how lead pricing, budgets and refunds really work, who it suits, and how to judge it by cost per booked job.
October 14, 2026
How Google Local Services Ads work for contractors in 2026: what you pay for, the new Google Verified badge, lead credits, setup and cost per booked job.
October 8, 2026
An honest Angi Leads review for contractors: how leads work, what drives the cost, the FTC order, who it suits, and how to judge it per booked job.
October 8, 2026
Compare roofing lead generation options: Google LSAs, pay-per-call, marketplaces and agencies, scored on cost per booked job. Disclosure: we’re listed.
September 24, 2026
How construction owners should evaluate a marketing agency, the trap in agency traffic figures, and the questions that separate good from confident.
September 24, 2026
Eight HVAC marketing agencies compared by what each is best for, with our scoring criteria and a cost-per-booked-job method to judge any of them.