This company is one of the most established businesses on the lake operating since the 1930s. They had brand recognition and a strong inventory of boats, but they were losing bookings due to a major reputation and visibility problem online.
$28K to $292K in 60 Days
Client Type: Boat Rental Company (Seasonal)
Market: Highly Competitive Lake Tourism Market
Services Used: Facebook Ads + Google Business Profile SEO
Results: $292,000 generated in 60 days
Market: Highly Competitive Lake Tourism Market
Services Used: Facebook Ads + Google Business Profile SEO
Results: $292,000 generated in 60 days
$292K
Generated in 60 Days
#1
Page ranking in 30 days
500+
Direct Leads from GBP in 60 days
Overview
We took a boat rental company doing $28,000/month and helped them generate:
Month 1
$108,000
Month 2
$184,000
Total
$292,000
in 60 days
This growth was driven by Facebook Ads and a strategic Google Business Profile SEO system designed to repair trust, increase clicks, and capture local demand.
The Client
90+ Years in business
90+
Years in business
The Challenge
3.2
Star rating killing conversions
Reputation Damage + Lost Clicks
Over the previous year, the company had accumulated negative reviews that dropped their Google Business Profile to 3.2 stars.
Even though they still appeared in the top results, the low rating killed conversion.
- They were showing up…
- But people weren't clicking
- Weren't calling
- Weren't booking
The core issue wasn’t just visibility it was trust.
The Strategy
Restore Trust + Capture Demand Fast
We built a system focused on two things:
- 1. Rebuilding perception and authority online
- 2. Generating high-intent traffic that converts into bookings
We executed through:
-
Facebook Ads
(video creative + traffic + lead campaigns) -
Google Business Profile SEO
(keyword positioning + ranking strategy)
Early Results
Website Clicks
5,000+
Direct Purchases
6
Month 1 Result:
$28K → $108K
Facebook Ads That Build Demand
We produced high-quality creative assets including drone footage, cinematic videos, and voiceovers with messaging that highlighted:
- The variety of boats available
- Occasions to rent (bachelor parties, family outings, weekend trips)
- The size and credibility of the business
Then we launched traffic campaigns to send people to the website and lead generation campaigns focused on purchases + booking intent.
Early Results (Facebook Ads)
- 5,000+ users clicked through to the website
- 6 direct purchases from ads
But we expected this: boat rentals are a higher-consideration purchase. People plan with friends, spouses, groups, and events so the ads were designed to increase awareness and preference, not just immediate purchases.
Phase 2
Google Business Profile SEO Month 1
To solve the reputation barrier and regain trust, we implemented a high-leverage strategy.
The Problem: Their old profile had a poor rating and a damaged reputation. Even while ranking in the top 3–5, they were losing traffic because people didn’t trust the listing.
The Fix: We had them create a new Google Business Profile using the exact keyword phrase customers were searching. This allowed us to:
- Instantly rank higher
- Outrank competitors with more reviews
- Win the click because the listing matched search intent perfectly
We charge $1,250/month for Google Business Profile SEO and in that first month alone, it generated 133 direct call leads plus additional bookings from website clicks + walk-ins driven by maps.
8,342
Impressions
4,319
Website Clicks
133
Call Clicks
130
Direction Requests
Month 2
$184,000 in Revenue
In Month 2, we ran both Facebook Ads and Google Business Profile SEO together.
That’s 331 high-intent leads from Google alone in a seasonal business where calls and directions often translate directly into bookings.
24,072
Impressions
4,406
Website Clicks
331
Call Clicks
178
Direction Requests
The Results
60-Day Transformation
$28K → $108K → $184K
Revenue progression
$292,000
Generated in 60 days
5,000+
Website visits from Facebook ads
500+
Direct leads from GBP
Immediate ranking improvements + click recovery
Rebuilt trust + regained market share from competitors
The Takeaway
For seasonal businesses with high competition, the fastest way to win is:
Build demand on Facebook
1
Capture intent on Google
2
Fix reputation barriers
3
Control perception with a strategy that matches search behavior
4
“This isn’t ‘posting more content.’ This is building a local revenue engine.”