When Schwartz Performance came to us, they were at a critical crossroads:
Driving 8 Million Views
Client Type:
Automotive Performance Manufacturing (Pro Touring / Classic Car Chassis)
Market:
National Performance/Restomod Enthusiast Community
Services Used:
Multi-Platform Organic Social Content Engine (Instagram, TikTok, Facebook, YouTube) + Short-Form Editing + Growth Framework
Results:
8M+ organic views + 30K+ new followers + increased demand and attributed revenue from social campaigns
Market: National Performance/Restomod Enthusiast Community
Services Used: Multi-Platform Organic Social Content Engine (Instagram, TikTok, Facebook, YouTube) + Short-Form Editing + Growth Framework
Results: 8M+ organic views + 30K+ new followers + increased demand and attributed revenue from social campaigns
8M+
Organic Views
30K+
New Followers
15K+
Instagram Followers
Overview
Schwartz Performance is a respected name in the classic car and pro-touring chassis world known for engineering that transforms builds into true drivers.
But in today's market, the best product doesn't always win.
The best visibility wins.
Organic Views
8M+
New Followers
30K+
Instagram Followers
15K+
Weekly Input Required
1hr
The Challenge
Fading Into the Noise
- Their social presence was stagnant
- Competitors were dominating attention online
- And that attention was translating into market share
Schwartz didn’t need more content for the sake of posting…
They needed a system that consistently showcased their craftsmanship and kept them top-of-mind without adding chaos to their workflow.
The Strategy
High-Octane Content with Minimal Input
We designed a streamlined system that required only one hour per week from their team.
We deployed a synchronized, multi-platform strategy across Instagram, Facebook, TikTok, and YouTube, turning their craftsmanship into digital authority and their audience into demand.
Our focus was simple:
- Turn existing shop footage + processes into high-retention content
- Produce platform-native edits optimized for watch time
- Distribute with a synchronized multi-platform rollout
- Build authority through repetition and consistency
Execution
The Content Engine Framework
We implemented a repeatable structure that worked like a machine:
- Process Content (fabrication, CNC, chassis builds, behind-the-scenes)
- Proof Content (finished builds, customer results, “why it matters”)
- Authority Content (engineering, features, performance credibility)
- Platform-Native Editing (pacing optimized for retention, hooks, captions)
- Series-Based Rollouts (consistent format to train audience behavior)
The result was a full content ecosystem that scaled visibility without increasing the workload.
The Impact
Growth That Scales
The result was a full content ecosystem that scaled visibility without increasing the workload.
- 8,000,000+ organic views across all platforms
- 30,000+ new followers added to their community
- 15,000+ new followers on Instagram alone
- Attributed sales growth from social campaigns and increased inbound demand
The Verdict
The numbers speak for themselves but the results belong to those who take action.
Schwartz Performance stopped watching their competition and started leading the pack.
In competitive performance markets, content isn’t optional it’s a visibility war.
Schwartz didn’t change their product.
They changed how the market experienced it.
The result: attention, authority, and demand.
The Proof
Real analytics, real results. Here’s the data that backs up the success.
Facebook Performance
Page reach and engagement metrics
Traffic costs money
Channel analytics showing viewers and subscribers growth
Based on standard Meta (Facebook/Instagram) advertising costs, generating 7.7 million views through paid ads would typically cost between $7,700 and $92,000+, depending on CPMs, audience competitiveness, and seasonality.
The traffic shown below was generated organically.
In other words, the visibility captured here represents the equivalent of tens of thousands of dollars in paid media value without ad spend.
