Ranking in the Maps pack across your whole service area — measured on a grid, not guessed at.
Most contractors are visible at their own address and invisible three towns over, which is where the volume usually is. These are the three reasons that happens, and what each one costs.
Google ranks Maps results partly on where the searcher is standing, so a company with better reviews and more experience can still lose every search in the next suburb. Boss Plumbing ranked well beside its Glen Ellyn office and lost Wheaton, Lombard and Downers Grove entirely — the DuPage County towns where the real volume lives.
A single average position tells you nothing about a service area, because your business appears differently to someone searching from the north of your territory than from the south. That is the part most reporting hides, and it is why we measure on a grid of sample points spread across the whole area instead.
High-intent local searches are people with the wallet already out. When a single job is worth $6,000 to $15,000, being absent from the three results a homeowner actually calls is not a marketing problem at the margin — it is the difference between a full schedule and a thin one.
The unglamorous parts move the needle: the profile, the citations, the service and city pages, and a steady flow of reviews. Here is what that has produced for businesses that sell the same way contractors do.
A seasonal boat rental company doing $28,000 a month generated $292,000 across 60 days — $108,000 in month one, $184,000 in month two — with 500+ direct leads coming from the Google Business Profile and a #1 page ranking inside 30 days.
A plumbing company in a competitive market went from effectively no inbound to 250–300 leads a month over twelve months, with website traffic rising from 200–300 visits a month to more than 2,400 and top-three Maps rankings on its core keywords.
We re-run the same grid of sample points every month, so a change in visibility is a comparison of two measurements rather than an assertion. You get the impressions, the clicks, the calls and the form fills next to the work that was done.
Tell us your service area and we will map where you are actually visible in it, town by town, before you commit to anything.
BuiltRight Marketing
Every figure below is published on its own case study page with the timeline attached.
Kenosha, Wisconsin · Burlington, WI · Delavan, Wisconsin · Fox Lake, Wisconsin · New Berlin, Wisconsin · Abbotsford, Wisconsin
Local SEO services for contractors: rank #1 in Google Maps · Local SEO for contractors · All case studies · Construction marketing case studies · Growth marketing services
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We map your visibility across your whole service area, not just at your address, and show you which searches your competitors are winning. Free, and you keep the map either way.
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