If you rely on local leads, you need Local SEO. Period.
Dominate Local Search
Double Your Calls
Most businesses don't have a "service problem." They have a visibility problem.
Local service businesses
If you're not showing up in the Google Map Pack (or you're showing up but not getting clicks), you're losing leads every day to competitors who look more trusted online.
BuiltRight builds Local SEO systems that help you:
- Rank in Maps + local organic
- Earn consistent reviews
- Increase calls, direction requests, and website clicks
- Protect and expand your visibility across your service area
Best for: Contractors + local service businesses
Built for: 2026 search behavior (Maps + AI search)
Results
Tracked inside Google Business Profile and rank grids
(Slide to see the before and after)
Carpet Cleaning Company I San Antonio, Texas
Painting & Drywall Company I Haverhill, Massachusetts
Towing Company I Waipahu, Hawaii
Painting Company I Edmonton, Alberta, Canada
What is local SEO
Local SEO isn't blogging. It's not "posting random updates." And it's not a one-time optimization.
Local SEO (search engine optimization) is the system that determines whether your business:
- Shows up in the Google Map Pack
- Gets clicked more than your competitors
- Earns trust fast enough for prospects to call
- Stays visible even when competition increases
In 2026, Local SEO is powered by 3 things:
- Google Business Profile relevance
- Review recency + reputation
- Website + local authority signals
What You Get
This is not a "set it and forget it" service. We build a living Local SEO engine that strengthens every month.
Google Business Profile Optimization
- Category + service optimization (the #1 local ranking driver)
- Service list tuning (keywords inside services are a major signal)
- Hours accuracy (ranking drops fast when hours are wrong)
- Pin monitoring (protects against map spam/pin attacks)
- Weekly engagement actions (photos, posts, updates)
Review System + Reputation Velocity
- Review request workflow (SMS + email)
- Consistent weekly cadence (recency beats quantity)
- Review response strategy (trust and engagement)
- Review diversification across platforms (critical for AI search)
Website SEO That Powers Your GBP
Your website is Google's validation engine. When we improve clarity on your service pages, your GBP gets stronger.
- Optimized service page structure
- Local intent targeting (what people actually search)
- Conversion-focused content (built to rank and convert)
Authority + Credibility Signals
Local SEO is won by businesses that look real and trusted online.
- Citation consistency + entity-based descriptions
- Local partnerships and community authority signals
- Strategic links (white-hat only, no spam)
BuiltRight’s Local SEO Process
We follow proven strategies. No guessing.
Step 1: Local Visibility Audit
We identify what's blocking you from rankings and conversions:
- Category + services setup
- Competitor map pack analysis
- Review velocity and reputation gaps
- Ranking grid scan (radius + weak zones)
- Website signal strength
You'll see what's broken, why it's broken, and what we'll fix first.
Step 2: GBP Setup + Optimization (First 7 Days)
This is where most agencies miss. We don't. We lock in:
- Correct ownership and access
- Best primary category (most specific money-maker)
- Supporting secondary categories
- Full service list + custom services with descriptions
- Accurate hours and operational trust signals
- Correct map pin placement + baseline documentation
Step 3: Review Velocity + Reputation Engine
This is where rankings stick. We implement:
- Best practices to get reviews in person (manual)
- Review request triggers after job completion (automated)
- Review recency goal (weekly)
- Diversified platforms (Google + 3rd party signals)
Step 4: Website Service Pages That Rank + Convert
We make sure your website supports your GBP not weakens it. Every core service gets:
- Strong title tags (service + location)
- Clean H1 and scannable H2 sections
- Conversion structure (proof, benefits, FAQs)
- Internal linking that strengthens relevance
Step 5: Monthly Growth + Risk Control
Local SEO is ongoing, and the winners stay consistent. Every month includes:
- New photos and engagement actions
- Post updates + business activity signals
- Review tracking + review diversification
- Rank grid monitoring
- Pin attack monitoring + correction if needed
- One monthly authority improvement (links/citations/pages)
proof
Who This Is For
- Contractors and home service companies
- Local service businesses with competition
- Businesses that rank but don't get clicks
- Businesses that have great work but weak online trust
- Companies expanding into new neighborhoods or cities
- Brands that want visibility in both Google Maps and AI search
Get started
Question 1 of 10
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Thanks for Applying
For Local SEO, we currently require a verified Google Business Profile. Once it's verified, you're welcome to re-apply.
Thanks for Your Interest
Based on your current budget, we're not the best fit right now. If your budget changes, feel free to re-apply.
Application Submitted!
You've qualified for our marketing services. Book a call with our team below to get started.
- A short working session to map quick wins and the path to predictable growth without adding to your workload.
- Who should attend: the owner/decision-maker + your point person.
- No hard sell: if it’s not right, we’ll point you to the best next step.
Local SEO Case Studies
We've helped businesses:
- Restore trust after reputation drops
- Out-rank higher-review competitors
- Increase calls and bookings through GBP alone
- Expand their visibility radius with authority signals
Local service business transformed their online visibility and increased bookings through strategic Local SEO implementation.
Home service contractor went from invisible to dominating their local map pack, dramatically increasing call volume.
Boss Plumbing is a trusted, family-owned plumbing company with strong reviews and long-term reputation, but their Google Maps rankings were inconsistent outside their immediate radius.
Your competitors aren't winning because they're better. They're winning because they're easier to trust online. If you want more calls, higher rankings, and a Local SEO engine that keeps working; let's build it.
FAQ
Most businesses see measurable improvement in 30–90 days, depending on competition, proximity, and review velocity.
We don't write fake reviews. We build your review system so you earn them consistently and respond professionally.
Not always. But if your site is weak or missing service pages, it can limit your local rankings and conversion rate.
Yes, but proximity is real. We expand visibility through prominence + reputation + localized service content. If you are trying to rank outside a radius that is realistic we recommend getting another business address and creating a new GBP.
More than ever. AI search engines rely heavily on reviews, citations, clear website structure, and authority signals: everything Local SEO strengthens.