• A VSL (Video Sales Letter) is specifically engineered to convert viewers into buyers through strategic messaging, objection handling, and a clear call-to-action. Unlike a promo video which focuses on brand awareness, a VSL is designed to move prospects through the buying decision in a single viewing.

VSLs work best on landing pages, homepage heroes, sales pages, ad funnels, email sequences, and anywhere you need to convert traffic into action. The placement depends on where your prospects make buying decisions.

Absolutely. Local service businesses benefit greatly from VSLs by building trust, explaining complex services, and pre-qualifying leads before they ever pick up the phone. It's especially effective for high-ticket services.

Yes, we handle complete script development as part of our VSL framework. This includes positioning, message architecture, objection handling, and conversion-focused storytelling all optimized for your specific offer and audience.

VSL length depends on your offer complexity, audience awareness level, and price point. Typically ranges from 3-15 minutes. Higher-ticket offers usually require longer VSLs to build adequate trust and address objections.

Once deployed, VSLs can start generating results immediately as traffic flows through your funnel. Most clients see measurable impact within the first 2-4 weeks of launching their VSL.